The LaunchNatural team brings extensive experience to the LOHAS industry.  The team has backgrounds with Fortune 100 companies and all team-members have a passion for scaling small-medium size ventures. 

The LaunchNatural team meshes the best-practices from larger companies with the passion and emotion that comes from building high-growth, entrepreneur-driven ventures.

Robert U. Craven was most recently the President & CEO of New Organic Ventures and NewOrganics, an organic ingredient distributor. He oversaw NewOrganics’ 118% growth to $35 million in two years.  Previously, he was the President & CEO of Garden of Life, a leading dietary supplement company. He oversaw its growth when Garden of Life was recognized by Inc. Magazine as the #14 fastest-growing private company in the US.   Learn more  about Robert >>

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Daniel Pearce has over 15 years experience in the Natural Products industry, spearheading GNC's international growth and working with and advising such industry leaders as: Vitacost, Cytosport, Garden of LIfe and Celsius.  Dan's tenure at GNC International includes retail launches in 42 international markets.   Learn more  about Daniel >>

Scott F. Short was previously a partner and Chief Operating Officer at Zia Natural Skincare where he led the company in doubling its revenues and profits during a three year period, and into the #1 brand position in natural skincare.  His stint there culminated in a successful sale to Hain-Celestial.  Scott has a diverse background from working with Colgate-Palmolive and holding senior management positions with Tom’s of Maine.  Learn more  about Scott >>

David Agarth has significant experience in the Business Process Outsourcing space includes Vice President Client Services, Chief Financial Officer and Chief Operations Officer.  Most recently Agarth served as COO of AHC, a national provider of financial operations outsourcing solutions.  During his 6 year tenure at AHC he managed financial & operational service operations revenue growth from $18 million to over $50 million.  Learn more  about David >>

Ellen Schutt has been in the natural products industry for more than 10 years and brings a strong background in raw materials marketing, sales and research as well as an extensive knowledge of the industry.  Ellen was responsible for the creation of Nutraceuticals World, a leading industry trade magazine and has lead companies in the natural ingredient space.  Learn more  about Ellen >>

Bryan Mudge has over 18 years experience in the natural products industry, contributing to many of the top natural product companies' growth. Bryan led sales for companies such as Garden of Life, Aubrey Organics, Gaia Herbs, and Enzymedica. He also has significant experience launching start-ups, has consulted with many major brands in the areas of market penetration and channel strategy and specializes in developing, training, and managing sales forces and sales managers.  Learn more about Bryan >>