Noam Wasserman, in his great article, The Founder’s Dilemma notes that most entrepreneurs want to make a lot of money and to also run the show. His research shows that it’s tough to do both.
At LaunchNatural, we respect entrepreneurs that want to “run the show” - many generational businesses and sole proprietorships are very successful. However, these are not typically the entrepreneurs that we work with...
Our target client is the entrepreneur or CEO that is ready to scale their passion. They recognize that they are fast-approaching a new life-stage in their company’s development that necessitates a change in how they lead and in how they engage outside resources. [Read more about “the wall” that your company may be approaching...]
Here’s how it works:
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1.Read a brief overview of The Founder’s Dilemma by Noam Wasserman
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2.Then take our online Are You Ready? survey to see if you are ready to scale your passion.
Once you have completed the survey, a LaunchNatural coach will contact you to discuss the results.

