A "Chief Strategic Officer" at a larger company is responsible for making sure that the team is looking past immediate objectives; that the company has a long-term vision and that everyone stays focused on the prize. In addition, this person leads strategic planning processes and supplies the team with tools that can help them drive accountability across the organization - literally connecting the dots from the immediate to the long-term.

The natural products' industry is largely driven by smaller companies. Entrepreneur-run companies that are running at full speed, focused on their passion, following several paths at once and largely unfamiliar with the twists and turns involved in scaling a business. These entrepreneurs sometimes have difficulty:

1. •Evaluating their marketplace and customer need,
   

2. •Relating that evaluation back to a specific mission and vision for their company,
   

3. •And then translating that mission and vision into real, tangible short and long-term objectives that can help guide the company and drive focus
   

LaunchNatural is your virtual “CSO”. For less than the cost of one, mid-level employee, LaunchNatural will come along-side of the entrepreneur and teach them The ScalePassion Method.

This approach will:

1. •Guide the entrepreneur in how to effectively and efficiently understand their marketplace
   

2. •Assist in developing a specific mission and three year vision for the company
   

3. •Counsel them on the development of measurable and attainable six month objectives that get them on the track toward their vision
   

4. •Coach and advise the leader on how to run their company with "one sheet of paper" that ensures alignment with the objectives and drives accountability and urgency across the organization
   

The team at LaunchNatural has been involved with several high-growth natural products' companies. In the end, it comes down to focus and accountability! 

The coaches at LaunchNatural can help you scale your passion.  In fact, we will guarantee you will see a direct benefit from ScalePassion Coaching within 120 days or we will refund half your money!